Ohio Valley Goodwill Industries
Serving Greater Cincinnati

4 Top Concerns of Small Business Leaders in 2020

A new year is here, and it’s a time when experts and business professionals try to see into the future and predict economic and business trends. Because small business owners are busy wearing so many everyday hats, it’s essential that they also keep an eye on the road ahead. By anticipating trends, they can make it easier to grow their company, operate more effectively, and stay competitive.

Let’s take a look forward to see what top concerns will impact small businesses in 2020:

Customer satisfaction will matter—a lot

Back in the “old days,” businesses considered word-of-mouth advertising to be the most credible marketing tactic. People tend to believe real-life experiences over what a company says about itself.

That makes sense, but businesses that wait for a positive review to come their way may find themselves falling behind. That’s because online user reviews are taking over and will only continue to grow in number and importance.

According to 2019 research from Qualtrics, 93% of people read reviews to decide if they will buy from local businesses. A few bad reviews aren’t ideal, but not having any reviews at all is even worse. The research shows that 80 of buyers will back out of a purchase after seeing a particularly bad review, but 90 percent of buyers will not purchase a product or service if it has zero reviews.

It’s clear that a healthy collection of user reviews will be crucial for future business success. Fortunately for small business owners with limited marketing budgets, getting online user reviews can cost you nothing at all. If you haven’t already, start encouraging your customers to leave reviews on your social media sites. On average, 68% of customers say they will leave reviews, and all you have to do is ask!

Making customers happy is more challenging

The complement to getting more customer feedback is receiving four and five-star reviews. You can achieve that by providing excellent customer service. But, accomplishing that feat in 2020 may be daunting as customer expectations escalate.

Companies like Amazon keep pushing the envelope and taking down barriers that stand between their services and customer happiness. Small businesses can compete by focusing on customization and innovation. Today’s customers are looking for companies to meet their personalized needs and rapidly provide new and enhanced products and services.

Thriving businesses in 2020 will need to stay in touch with their customers’ expectations via user reviews and remain agile enough to meet customers’ evolving needs.

The stakes are rising for finding and keeping talent

The unemployment rate is expected to continue to stay low this year. That’s good for the economy, but challenging for small business leaders looking for talented people. Not surprisingly, many small business owners report recruiting and retaining employees as one of their most significant pain points for 2020.

For small businesses to be competitive in recruiting and hiring, they will need to offer what today’s employees want: to be happy at work! Happiness is not necessarily defined by bigger paychecks, but by an engaging and enjoyable place to work.

Keeping good employees is not the only reason for catering to their happiness. How satisfied employees are with their work situation is also tied to productivity. According to one study, happy employees can boost productivity 10 to 25 percent!

The costs of keeping the right talent will also rise

If 2020 is a year small businesses will be adding to their staff, it will also be a year of mounting employee costs. Providing adequate benefits and perks will be a top concern for employers.

To control these costs, more small business leaders will look to hire freelancers or engage with contract labor outsourcing solutions. Doing so will allow them to find the expertise they need without incurring excess expenses.

If you’re a business owner in the Greater Cincinnati area wanting to manage these challenges better, take a look at Ohio Valley Goodwill. Our flexible and efficient outsourcing solutions in Cincinnati can help you keep customers happy (and encourage those five-star online reviews!) Our highly-motivated workforce can provide skilled services without the need for recruiting, hiring, and training expenses. And because Goodwill is a non-profit, our outsourcing solutions are cost-effective, which may help you reduce overhead costs.

Outsourcing with Goodwill is not just about saving money; it’s about doing a good thing

At Ohio Valley Goodwill, our mission is to provide job training and meaningful work to individuals with disabilities and veterans. When you entrust your contract labor needs to our outsourcing solutions, you further that mission, empower your business, and enhance our collective community. Contact us today to learn more and receive a free quote!