Ohio Valley Goodwill Industries
Serving Greater Cincinnati

Smiling G Logo for Goodwill Turns 50!

March 29, the iconic Goodwill Smiling G logo turns 50! Known as the ” Smiling G,” the award-winning logo represents the many smiling faces and positive impacts achieved through Goodwill programs and services, every day.
In 1968, Morgan Memorial Goodwill Industries in Boston began to search for an updated visual to reflect the brand. They selected legendary graphic designer Joseph Selame to create a logo that would symbolize the many faces of self-sustaining and self-respecting people within Goodwill. He used a lowercase ” g” twice in his logo, which double-served as the letter itself, and a smile. Selame is also known for creating logos for such brands as CVS and Kodak.
Today, the Smiling G is one of the most recognized symbols in the world, and stands as an emblem of Goodwill’s mission – helping people reach their full potential through the power of work. The logo can be seen on billboards, television shows, even making an appearance twice on the hit gameshow, Jeopardy! https://www.youtube.com/watch?v=LPb7wXDNAq8&feature=youtu.be

Locally, Ohio Valley Goodwill has used the Smiling G logo as its brand standard  since its   introduction 50 years ago.  Now serving the Greater  Cincinnati for more than  100 years, the Smiling G logo is well known in our local community and reflects  not only our network of retail stores and donation sites but also, our award-winning  employment  and training programs.  Serving more than 3,400 people with disabilities and our nation’s veterans annually, last year the organization was proud to help over 900 individuals to obtain jobs and personal success in the Greater Cincinnati community. To find out more about Ohio Valley Goodwill and the organization’s history, please visit www.cincinnatigoodwill.org/about.