Ohio Valley Goodwill Industries
Serving Greater Cincinnati

6 Ways You Can Stay Passionate About Your Business

Take a moment in your busy day to go back in time. Remember your first “romantic” relationship? The newness of a crush was exhilarating, and you spent endless hours thinking about it.

And then, as time went by, you may have found your interest waning. Maybe the relationship didn’t feel quite as delightful as before. The novelty had worn off. You lost your passion!

Now, as an entrepreneur, you might be in the same situation of losing passion for your relationship””this time with your business! This happens more often than you might think. Let’s face it: at times, running a business can seem more like a grind than a dream come true. The hours, the stress, and the seemingly infinite number of spinning plates can wear even the most passionate business owner down. But for the good of your company, your employees, and your well-being, it’s essential that you find ways to keep those fires burning.

Recognize the signs

Before things get too far out of hand, you’ll want to take steps now to renew your energies and dedication to your business. You should first be aware of the signs of impending burnout. Some of the most common ones include:

●      Exhaustion

●      Anxiety and panic attacks

●      Feelings of being overwhelmed or incompetency

●      Irrational anger or out-of-character outbursts

If you sense any of these symptoms coming on, take some simple steps such as exercising, going on a long weekend break, or disconnecting from all your devices and email for a day or two. Don’t worry””the work and the company will still be there when you reconnect!

Remember why

There’s a reason you decided to start your own business; do you remember it? It often happens that your ” why” gets lost in the shuffle along the way. Pretty soon, you may find that you’re going through the motions without much devotion.

Get back to your roots and remember the parts of your business that inspire you. More importantly, identify what eats away at your passion and find some other way to handle those tasks. You might delegate them to someone on your team, outsource them, or find a tool that makes them easier to accomplish.

Be proactive

In the everyday hustle of running operations, watching your cash flow, and staying ahead of the competition, you can deplete your enthusiasm quickly. Keep apathy at bay by frequently reminding yourself these facts about your business:

  • What your business is good at
  • Where the weaknesses are
  • What is your long-term plan
  • What differentiates you from your competitors

When you take the time periodically to take stock of where the business stands, you will keep your company ahead of the game and avoid burnout.

Create passionate teams

Are your employees as enthusiastic about the business as you are? If so, spend quality time with them as often as you can. Their zeal for the company will be continuous fuel for yours.

If they aren’t, however, you would be wise to find out why. Do they feel respected? Are they encouraged to share their ideas? Do you take time to mentor them and give them opportunities for career development?

Passion is contagious. Investing a little of your valuable time focusing on your employees’ welfare can energize the entire company, and you will catch it, too!

Get feedback from your customers

When customers are loyal, it’s a reaffirmation that you’re doing something right. They can keep those home fires burning. You can think about starting a loyalty program or periodically touching base and getting feedback from your loyal customers.

Social media makes staying in touch with customers easier than ever before. Be sure you have a robust online presence that encourages meaningful interactions. Post to your social media sites regularly. Be responsive to questions and concerns. Ask about unresolved pain points for which you might be able to find a creative solution.

When you stay engaged with your best customers, you’ll constantly be stoking the fires of your passion for your business.

Think beyond yourself

It’s easy to become so wrapped up in your own, day-to-day issues that you forget there are others with more significant obstacles than you. Volunteering, donating, and partnering with local non-profit organizations can give you a fresh perspective and reignite your passion for your business and your community. 

Did you know? You can take tasks off your plate, improve your business operations, and help people in need by partnering with Ohio Valley Goodwill. When you outsource tasks like assembly, kitting, packaging, and fulfillment to Goodwill’s Industrial Services Division, you can rely on our unparalleled experience and gain more time to focus on what stokes your passion.

Furthermore, when you partner with Ohio Valley Goodwill for business services, you’re also supporting the good work Goodwill has devoted itself to for more than 100 years! We are dedicated to our social mission of providing meaningful employment to individuals with disabilities in Greater Cincinnati. Businesses that partner with our Industrial Services Division give these individuals a chance to earn a living and become more contributing members of the local community.

Our business services workforce is passionate about the quality of their work. Can they help you stay excited about yours? Find out by contacting Ohio Valley Goodwill Industrial services today. We’d be delighted to give you a free quote and a complimentary tour of our facilities.