Beyoncé and Goodwill® Team Up to Support Jobs and Transform Lives

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GOOD news! Ohio Valley Goodwill is excited to announce that Beyoncé is lending her voice to help Goodwill® transform lives for GOOD during her second North American leg of the Mrs. Carter Show World Tour. Goodwill and Beyoncé will encourage fans and concert attendees to #BeyGOOD this holiday season and support Goodwill’s job training and community-based services that reduce unemployment and help people care for themselves and their families.

“I am excited to team up once again with Goodwill in supporting their efforts in finding and creating jobs for families in need,” said Beyoncé.

The unemployment rate for Americans ages 16 – 24 currently stands at 16.2 percent, more than double the national unemployment rate, which means young people stand to lose a staggering $20 billion in earnings over the next decade. At Goodwill, we know that a job offers so much more than a paycheck. It offers security, dignity and purpose. Goodwill provides training, education, on-the-job experience, career opportunities and a host of additional support services through the revenue earned from the sale of donated goods in stores and online. Goodwill helps build strong families and communities by empowering people to work toward achieving the maximum level of productivity in their personal and professional lives.

Beyoncé knows the power of hard work and will encourage her fans to support Goodwill’s efforts by promoting donation drives during her North American concerts beginning Friday, November 30. On December 12, in Louisville, Kentucky, fans can participate in Goodwill’s #BeyGOOD initiative in two ways. Ticket holders can donate to Goodwill and bring their donation receipt to the concert, or they can bring donations to the concert and look for the Goodwill donation bins to deposit their items. The first 100 ticket holders with donation receipts or donations who arrive between 7 and 8 p.m. will receive stickers that qualify them for a chance to be upgraded to the BeyStage or BeyHive VIP areas. The number of available upgrades in each market will be determined the day of the show. Additionally, two people will each receive two concert tickets from Goodwill Industries of Kentucky. Simply like their Facebook page (www.facebook.com/goodwillky) by 10:00 AM on Tuesday, December 10 to be eligible (sweepstakes rules apply; see http://www.goodwillky.org/2013/beygood-with-beyonce-and-goodwill-sweepstakes for more information).

It’s time for us to change the conversation about these economic downtimes and focus on things we can do to help our neighbors. Join Beyoncé and Goodwill today, and make a difference for someone tomorrow. The donated goods collected during the partnership will be sold in [[Insert name of locality]], and the revenue will benefit Kentucky Goodwill’s employment programs for people with disabilities and other challenges to finding employment. Goodwill provides a variety of training opportunities, including résumé reviews, mock interviews, and sessions on dressing for success, and it provides access to computers, fax machines and phones to meet with potential employers. In addition, Goodwill provides support services so that people can ensure stability both at home and in the workplace. These services include child care, financial education, transportation, youth mentoring and more.

Everyone deserves the chance to reach self-sustainability through the power of work. Let your friends on Facebook and Twitter know you support Beyoncé and Goodwill’s mission to transform lives through the power of work by using the hashtag #BeyGOOD.

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